ABC News changes 'Picture'

Among ABC News prexy Ben Sherwood's top projects is going to fruition: The entire division is beginning a substantial rebranding initiative beginning Monday. What is the news division's motto is becoming "Start to see the Whole Picture," a slogan that seems tailor-made to invite audiences anxious for a lot of clearness through the 2012 election season -- and after, clearly. There's the brand new tagline additionally to a different leading picture from the net's entire on-air staff posed together in the yearbook-style photo, with Barbara Walters within the forefront, in red-colored-colored, flanked by Katie Couric and Diane Sawyer.The completely new campaign will stress ABC News' capacity to create tales about far-reaching occasions strongly related American audiences, and puts major concentrate on the Alphabet's roster of personas.ABC's prepaid calling card remains the claim "More Us citizens obtain news from ABC News" since no less than 1988 (it's been around this type of very long time, reps for your network couldn't remember getting been without one), and so the change is major. Sherwood told journos in October the "more Us citizensInch statement was literally true, now more than ever before before, because the organization became a member of with Yahoo to provide wider distribution due to its content.Throughout that deal, too, ABC suggested its bench of anchors and correspondents. Sherwood, who grew to become an associate from the internet just at least a year ago, has focued on talent moves within the newbie at the office, sometimes compromising exclusivity to nab or possess a major newsperson. Katie Couric grew to become an associate from the Alphabet after her departure from CBS, and may report for ABC News as she produces her new syndie yakker for ABC/Disney Domestic TV. And basically the other day, ABC and CNN talked about an unequalled deal to discuss Christiane Amanpour, to whom ABC's typically domestic-politics-heavy "NowInch made an appearance an uncomfortable fit ("NowInch saw models situated both in Libya and Egypt this year). Amanpour might have several special deals yearly on ABC and may report for CNN.Since the campaign arrives through 2012, it'll stress that versatility whilst the division's achieve develops via Yahoo. The promotions look on all ABC News broadcasts to begin with, and may land on ABC News Radio, on abcnews.com and also on Yahoo! in 2012. Contact Mike Thielman at mike.thielman@variety.com